Banners Broker – a new business opportunity that receives a lot of attention in the last few months. One of the reasons might be that Banners Broker (BB) has paid out over 100 million dollar (!) to its publishers and ad-pub combo users. On a recent public event, even the first USD millionaires were announced by BB. The company itself was founded in November 2010 by Chris Smith (sole owner) and Kul Josun and is based in Toronto, Canada. In this review we will evaluate in detail how this can be possible, if Banners Broker is worth to join for normal people or if the whole business is a big scam and well cloaked ponzi-scheme. For this purpose we joined this business opportunity ourselves and tested it in detail as well as taking a look behind the scenes – just like we always do to offer our readers valuable insights and information. Our Banners Broker review will start with an explanation how their business model works, an outlook of the advertising industry itself (since BB operates as a global online advertising broker) and finally dealing with questions about sustainability and legitimacy. Before we start we want to state here that Banners Broker is by NO mean an investment company since a lot of people seem to make this false assumption. But back on topic: let’s find out if they are a real advertising broker or a scam.
BANNERS BROKER: HOW DOES IT WORK?
While many people will find the explanations of Banners Broker itself quite confusing, we will try hereinafter to explain the business model of Banners Broker in a very simple way. Please note, that the system itself is very and way more complex than we outline it here, but for a basic understanding it will be enough. As the name “Bannersbroker” already indicates, Banners Broker serves as a broker between publishers (people who show ads on their website etc. and get paid for it) and advertisers (people who rent these ad spaces on websites and pay for it). Bannersbroker plays in other word the middleman between publishers and advertisers, gets them in contact and finally gets paid for doing so. An easy example (please note: these are fictional numbers): an advertiser wants to spend 10.000$ for advertising and looks for good ad spaces. He contacts Banners Broker and they use their inventory or portfolio of hundreds of thousands of publishers (and their websites) to find the right one. The publisher gets paid directly by Banners Broker, but they only pay him 8.000$ instead of the original 10.000$ they received from the advertisers. The difference between 10.000$ and 8.000$ is logically 2.000$ and this is the profit margin that Banners Broker keeps for itself. The advertiser and the publisher are both happy too, because without the brokerage service of BB they couldn’t have done business with each other. This business model is as old as the very first online advertising appeared and Google operates this way since its start, generating more than 30 billion dollars per year in revenue (Google calls it Adsense for the publishing and AdWords for the advertising side). So the basic idea behind Banners Brokers system is more than bullet-proof. Besides some nitty-gritty details and this big simplification we can state furthermore that this business model is extremely powerful and works for any country worldwide.
So far so good, but how are you supposed to earn money or even a residual income in the long run with Banners Broker now? The answer is easy: Banners Broker puts a small but innovative twist to the broker system, making it interesting and worth to review for us. Instead of collecting all the money (in our example 2.000$) like Google does, they share some of the profit. You could simply call it revenue sharing, with a huge revenue generated day by day. But why should they? Because this way they can grow faster (their overall Alexa and business rankings are showing a huge and steady increase over the last year), their name gets shared among the marketing world attracting more advertisers and therefore making them more money in the long run. It’s as simple as that and the way the marketing sphere worked since ages. Google makes billions of dollars from the same concept but they do not share their revenue with their customers. Banners Broker does share it. Instead, Google spends its revenue for instance on advertising, from TV to radio and so on. Two different legit business approaches, based on the same model in the same industry.
In a nutshell, Banners Broker even takes it one step further. They call it the ad-pub combo which combines the advertising and the publishing side into one package. This sounds really confusing and illogical at the first sight, but it’s in fact more than innovative and clever. What BB does is advertising your banners or business for you (the advertising side) while turning your advertising into an extra revenue stream (the publishing side). In other words they found a creative solution for two marketing problems: first of all they offer their members a way to earn publisher revenue and secondly, they offer a way to advertise your business on their global ad inventory. You advertise with this opportunity while receiving some of your money back (publishing revenue). To sum up, Banners Broker is a worldwide operating online advertising company that offers a way for its members or customers to buy banner impressions while returning up to 200% of your initial ad costs to its members (ad-pub combo). How can they do this you wonder? Analyzing their business model, Bannersbroker uses its enormous buying power by pooling all money together to buy and bid on advertising space worldwide in form of banner impressions – from a global inventory of high traffic quality websites. In other words: first they bid and then put the ad space in the market place again to receive bids on their own. As a member you have to buy packages that contain so called panels, while each of these panels represents an advertising space where you get a turn to make revenue (we will explain that in a few seconds). BB leaves you then with the choice to either re-buy more ad space or withdraw the money. The bottom line: as their membership grows so does the buying power of Banners Broker. Furthermore they make money off traffic packs and booster you can purchase, from monthly fees or from taking over your ad spaces if you receive enough traffic and therefore banner hits early.
In our eyes this can be stated as an innovative and even revolutionary concept in the online advertisement sphere.
Another important point to mention is that you don’t need to own a website to join the ad-pub combo membership, instead you will use Banners Broker’s huge ad inventory of worldwide websites if you prefer that. Nevertheless you are of course welcomed to submit your own website(s) for review and publishing. The banner impressions itself can be used for any advertisement, from promoting your BB business, other affiliate programs, CPA offers to charitable promotions. Clever people and marketers will the potential of another incoming stream here. We have done a lot of split testing with different offers and found the CTR (click-through rates) to be slightly below other advertisement opportunities (like Google). Though this can be attributed to variance.
EXCURSION: THE ONLINE ADVERTISEMENT INDUSTRY
Online advertisement in all its forms has become an immense business. Some call it a billion dollar industry in the meanwhile, but the truth is that online advertisement has crossed the half a trillion dollar mark not too long ago. Even global players like Google (Adsense/AdWords), Facebook (PPC), Yahoo, AdBrite or Youtube (PPC) just make up a small percentage of this huge cake. Banners Broker is a new player on this market and is rising continuously. But more importantly for normal people and for our review here: Banners Broker offers the opportunity to get ourselves a piece of this huge cake. Google makes billions in profits from their advertising (recently they announced not less than 36 billion dollars!) which gets distributed amongst its shareholders and of course its owners. We already outlined that Banners Broker chose another innovative way to go and their current Alexa Rankings (traffic indicator) proves them right for the moment.
BANNERS BROKER IN MORE DETAIL: THE AD PACKAGES & PANELS
The company offers 6 different ad packages. They all have different colors. One can start with a low-cost pack of 25$ (yellow), some more expensive starter packages (purple or blue) or even the most expensive one called the “Ultimate Package” (black) which has a value of 3655$. Regardless of which package one chooses, they all include the first month fee of 15$. A simple example with the yellow colored “Starter Package”: you will receive 1.000 banner impressions (cost of 10$) and the first month admin fee of 15$. As a member you can always purchase more panels that generate more revenue too, which will make your advertising business grow in the long run. Joining Bannersbroker itself is completely free (you will even receive 1.000 free banner impressions after signing up) and there is no requirement for you to stay as a member which is a big plus in our opinion. Another point to note: each of the packages also includes the value and the amount of impressions of all the other lower priced panels, e.g. the blue “Business Package” will include a yellow “Starter Package” and a purple “Basic Package” panel. For a better understanding please take a look at the table below.
(Source: http://bannersbroker.com/main/adpubcombo)
All of these packages are designed to offset the advertising costs. Once you reach the designated revenue for a particular package, half of the earnings will be used to obtain additional ad impressions while the other half can be liquidated and be paid out! Moreover Banners Broker gives its members a kick start at the beginning, because one can participate in the chosen ad package (yellow to black) twice in a row, making the final result triple the amount of ad impressions one started with and two rounds of complimentary advertising revenue. We are not allowed to reveal our income here (Banners Broker prohibits this to stay compliant with the law and we fully agree with that), but you can easily do the math based on the package prizes. Nevertheless please note that there is no earning guarantee attached, earnings may highly variate as this is a real business operating in a dynamic market. But anyway the amount of already paid out commissions (over 100 million dollar and rising) to BB members speaks for itself. While this all sounded very confusing to us in the beginning too, we have found very helpful videos and webinars in the back office of our Banners Broker account right after joining. Moreover we have experienced a quick and fast support, leaving an overall good impression.
SUSTAINABILITY
People who know the advertising industry and understand Banners Brokers concept at least a bit will see, what an immense amount of money can be made in the short run, but especially in the long run. But the question that could make this impossible is, if Banners Broker is sustainable. After analyzing and explaining their innovative model, we have no doubt about its long-term sustainability and we think, we have pointed out why this is the case. The truth is, that BB will not come close to Google in the next years, but they don’t have to have this aim, because even as a smaller player in the online advertising business they can generate ridiculous amounts of profit with ad brokerage. The only case where we see Banners Broker failing is a huge decrease in available ad spaces and interested advertisers – but let’s get this straight: a decrease in customers is the risk that every company worldwide faces, regardless if online or offline businesses. Bannersbroker’s ad inventory numbers and growth leave us with much confidence that this is not going to happen in the next few months nor years. On a legal side they are getting compliant in many countries, e.g. Canada, Ireland, the UK, Portugal or even India. That way they are protecting themselves for a long sustained future. Finally they are right now developing and setting up a social network to compete directly with giants like Facebook or Twitter. While we don’t think this will have a huge impact in the near future, it won’t harm their main business. At least it shows us that they have big plans for the future and are here to stay.
FINAL THOUGHTS
After all the statements and analysis we have done as well as after our experience in the last few months, we can conclude that Banners Broker is not a fly by night company, no network marketing system or risky investment opportunity nor a scam or dubious get rich ponzi-scheme. It also has nothing to do with HYIP or cyclers or matrixes. It’s an innovative Canada based online advertising company on the rise with an attractive and creative approach as well as a real product. Our banner split-testing has shown that we receive thousands of clicks from worldwide different websites (CTR just below average), proving that BB really delivers their real product (banner impressions) and therefore is so far from a ponzi- or pyramid-scheme as it can be. While we are not allowed to reveal our income with Banners Broker, we can say that we were very critical at the beginning but in the meanwhile our whole staff would recommend this program. For sure there is a valid reason for all the buzz about BB in the marketing world right now.
We are happy to see that one of the bigger players in the advertising world doesn’t go the “Google way”, but shares a part of its profits with the small fishes. We are even happier that this works so flawlessly, although the whole system is very complex by nature and hard to grasp at the beginning. One thing that many will find exciting is the fact, that no recruiting is required. Of course you can earn additional commissions for finding new publishers, advertisers or both for Banners Broker (you earn from purchased traffic packs, booster and so on), but it just speed things up – it’s no requirement.
We won’t hide that our huge success with this program is based on an option that BB offers its members: the advertising coordinator. What does this mean? Since the system itself is rather complicated for beginners, we joined Banners Broker with the option to get our account looked after and tweaked by an advertising coordinator, making this whole business a lot easier to maintain. Of course it’s always better to learn the system oneself, but this option helps everyone who is unsure. These advertising coordinators are Banners Broker experts and know exactly what to do and when. They will have an active campaign, which means the advertising coordinator will manage your panels, advertising campaigns and use your eWallet funds effectively. To sum this up: you can join for free and use such an advertising coordinator (aka receive massive help from BB and making your advertising business a lot more passive) or learn the system yourself (there are countless very good webinars, videos and documents available). Of course you can always switch from one option to the other, for instance first receive help from an advertising coordinator until you get the hang on the system and afterwards manage your advertising business yourself. We surely don’t want to funnel you, but we have strategy guides for any starting level available if you choose to join under us and want to learn the system yourself to have full control over your business. Anyway please don’t fall for other false promises from some dubious marketers that claim they have an external BB account manager for you that has been approved and will manage your account for a small fee – this is strictly prohibited by Banners Broker. So let us conclude our review.
SUMMARY
Quick summary:
Banners Broker is a real company with a real product: advertising and marketing tools. It’s hard to stay objective when evaluating a raw diamond like BB and knowing that already over 10 millionaires have been made in their short time of operation. Despite some problems like growing pains (new members are joining like crazy), it’s refreshing to see a real legit long-term business opportunity for everyone and not another dubious “get rich quick”, ponzi or pyramid program. Many customer reports have shown that Banners Broker is already changing their lives. The only question that remains: can you really take the chance to miss this? We don’t think so and therefore we highly recommend our readers to join for free and try it out.
